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This survey is about live, in-person experiences — things you physically go out and do, like attending concerts, sports events, festivals, theatre, food events, or going on trips and holidays.
We're interested in how important these kinds of activities are in your life. There are no right or wrong answers — we just want to know what you think.
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Section 1 of 6 — About You
What is your approximate annual household income, before tax?
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Section 1 of 6 — About You
Which of the following best describes your living situation?
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Section 2 of 6 — How You Feel About Experiences
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A reminder: this survey is about live, in-person experiences — things you physically go out and do, like attending concerts, sports events, festivals, theatre, food events, or going on trips and holidays.
Think about your single happiest memory from the past 12 months. Which of the following best describes what it was?
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Section 2 of 6 — How You Feel About Experiences
When you have spare money to treat yourself, do you generally prefer to spend it on doing things (e.g. going out, events, trips) or buying things (e.g. products, clothes, gadgets)?
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Section 2 of 6 — How You Feel About Experiences
Which of the following, if any, do you personally consider essential to your quality of life — not just nice to have, but something you'd genuinely miss?
Tick all that apply
Please select at least one option.
Section 2 of 6 — How You Feel About Experiences
Which ONE of the following would you be most willing to give up for a month to free up money for a live event or experience?
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Section 2 of 6 — How You Feel About Experiences
How often, if ever, do you deliberately seek out in-person activities or events because you want a break from screens?
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Section 2 of 6 — How You Feel About Experiences
To what extent do you agree or disagree: “I'd feel like something important was missing from my life if I could no longer go to live events and experiences.”
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Section 2 of 6 — How You Feel About Experiences
With more entertainment now created or influenced by AI, do you think being at a live, in-person event has become…
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Section 3 of 6 — What You Do & Value
Now some questions about the things you've actually done and what you value about going out.
In the past 12 months, roughly how many times have you done each of the following?
One answer per row
Please answer all rows to continue.
Section 3 of 6 — What You Do & Value
Other than holidays and travel, which ONE type of live experience matters most to you personally?
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Section 3 of 6 — What You Do & Value
Think about your best your chosen type experience from the past 12 months. How much of an impression did it leave?
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Section 3 of 6 — What You Do & Value
When you think about what makes going out to a live event or experience worthwhile, which of these matter most to you?
Pick up to 3 — 0 of 3 selected
Happy with your choices? You can pick up to 3 above.
And which ONE of the remaining options matters least to you?
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Please answer both questions to continue.
Section 3 of 6 — What You Do & Value
Imagine you could either go to a live event in person OR watch it streamed from home in perfect quality, both for free. Which would you choose?
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Section 3 of 6 — What You Do & Value
What, if anything, stops you from going to more live events and experiences?
Pick up to 3 — 0 of 3 selected
Please select at least one option.
Section 3 of 6 — What You Do & Value
In the past 12 months, have you done any of the following to manage the cost of live events and experiences?
Tick all that apply
Please select at least one option.
Section 4 of 6 — Brands at Live Events
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At live events like concerts, festivals and sports matches, brands sometimes set up their own free activities or experiences nearby — for example, a drinks brand with a pop-up bar, a tech company running a gaming zone, or a sponsor's interactive stand.
The next few questions are about these kinds of brand experiences.
In the past 12 months, have you taken part in or visited anything like this at a live event?
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Section 4 of 6 — Your Brand Experience
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Think about the most recent time you took part in a brand experience or activation at a live event.
What type of event was it at?
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Section 4 of 6 — Your Brand Experience
Thinking about the brand behind that experience — which of the following best describes the situation?
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Section 4 of 6 — Your Brand Experience
How did taking part affect how you feel about that brand?
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Section 4 of 6 — Your Brand Experience
As a result of that brand experience, did you do any of the following?
Tick all that apply
Please select at least one option.
Section 4 of 6 — Your Brand Experience
What, if anything, was the best thing about the brand experience?
Pick up to 2 — 0 of 2 selected
Please select at least one option.
Section 4 of 6 — Your Brand Experience
And thinking about shopping — have you ever been drawn in by a brand experience or demonstration in a physical store that made you buy something you hadn't planned to?
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Section 4 of 6 — Brands at Live Events
Imagine you're at a live event — like a sports match, concert, or festival — and a brand has set up a free interactive experience nearby, with activities, giveaways, and things to try. Which best describes how you'd react?
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Nearly done — just a few more questions!
Section 5 of 6 — How You Feel Day to Day
The next few questions are about how you feel in everyday life.
How often do you feel lonely?
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Section 5 of 6 — How You Feel Day to Day
Have you ever deliberately gone to a live event or experience because you wanted to feel more connected to other people?
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Section 5 of 6 — How You Feel Day to Day
Have you gone to a live event or experience on your own in the past 12 months?
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Section 6 of 6 — Looking Ahead
Last section — you're nearly finished!
Over the next 12 months, do you expect to do each of the following more often, less often, or about the same as the past 12 months?
One answer per row
Please answer all rows to continue.
Section 6 of 6 — Looking Ahead
Finally, is there anything else you'd like to share about the role of live events and experiences in your life?
Optional — feel free to skip this
Thank you for taking part
Your answers will contribute to the Consumer Experience Index — a study exploring how the British public values live, in-person experiences.
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